AirAsia X flights to Nairobi will boost Kenya’s tourism sector
The first direct flights connecting Kuala Lumpur to Nairobi have been launched by AirAsia X (AAX), which is expected to enhance Kenya’S tourism industry, as per the announcement.
The new route, starting on November 15, 2024, will be four times a week. A key partnership between AAX and the Kenya Tourism Board (KTB) aims to increase traffic between Asia and Africa. Kenya will benefit greatly from this partnership, especially through the influx of tourists from the Asia-Pacific region.
By 2023, Kenya will welcome more than 320,000 visitors from Asia, with India, China and Japan leading the influx. The introduction of direct flights is expected to boost tourism growth and make Kenya more accessible to Asian travelers..
KTB CEO June Chepkemei said: “This joint venture will stimulate economic growth and create new opportunities for local businesses, positioning Kenya as a key destination for international travelers, especially from in Asia.”
Offering direct routes to Nairobi, AAX has long been a key player in the Kenyan market for tourists from Malaysia and other Asian countries exploring Kenya’s popular destinations, including safaris. , coastal and heritage sites. The new route is set to strengthen connections between the two regions
AAX CEO Benjamin Ismail said these flights are in line with the company’s overall mission to connect Asia to Africa, opening a world travel route between the two countries. A direct route to Nairobi will not only boost tourism in Kenya, but will also strengthen Kenya’s role as a key destination for African tourism, Ismail said..
The collaboration between AAX and KTB will include joint marketing initiatives and coordination efforts to improve the travel experience for passengers. As a major hub, Kuala Lumpur provides Kenyan travelers with destinations across Asia, including Japan, China, South Korea and Australia.
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