TikTok and Facebook support US election campaign ads
Advocacy group Global Witness sent eight ads containing false election claims to Chinese video-sharing app TikTok, Facebook’s Meta and Google’s YouTube to test their ad systems ahead of the Nov. 5 election.
These ads contain election fraud — such as that people can vote online — as well as content that promotes voter suppression and incites violence against a candidate, who threatens the workers and the election process..
Global Witness stated that TikTok “behaved very badly” and confirmed four of them despite its policy to ban all political ads.
Facebook approved one of the published ads.
Ava Lee, digital hazards project manager at Global Witness, said: “In the days leading up to the US presidential race, it is a surprise that social media companies continue to support false information on their platform.Researchers are examining the mounting threat of censorship from both domestic and foreign sources in the election campaign between Democratic Vice President Kamala Harris and Republican candidate Donald Trump. If they want, they warn. “By 2024, everyone knows the dangers of polling and the importance of quality content moderation,” said Lee..
A TikTok spokesperson said four of the ads were “inadvertently approved in the first phase of the edit.” “We do not accept political propaganda and we will continue to implement this policy,” he told AFP.
A Meta spokesperson disputed the findings, saying they were based on a small sample of ads and therefore “do not reflect how we implement our policies.” “Protecting the 2024 election online is one of our priorities,” he added.
The ad, which was approved by Facebook and reported to Global Witness, falsely states that individuals with requisite driver’s license are eligible to cast their votes.
The requirement for a photo ID by voters in numerous US states is different from that of obtaining statewide driver’s licenses.
The technical expert said that the measure, which was also introduced in the 2020 election, should wait for several weeks and will be carried out out of an abundance of caution to prevent confusion, as the counting of votes will continue. . Election Day
Meta has specifically said it will ban new political ads in the final weeks of the campaign..
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